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Wristbands
Customized wristbands or bracelets are available
in a rainbow of colors and are made of silicone
or similar rubberized substances. Growing
numbers of people, especially (but not exclusively)
the young, are wearing them. It also is increasingly
common to see someone sporting several at
a time.
The phenomenon largely started
with yellow
wristbands promoting the cancer
research
foundation launched by champion
bicyclist
Lance Armstrong. Other causes
then jumped
on the bandwagon, with their
own colors and
imprinted messages. While many
people don
the bands to support certain
causes, many
others are primarily making a
fashion statement.
Accordingly, businesses are using
wristbands
as a form of wearable advertising,
a cheaper
alternative to caps and T-shirts.
Instead,
wristbands are more comparable
in cost to
pins and pens.
When ordering wristbands to your
specifications:
- check the material used; while silicone has
become established as the premium material,
cheaper substitutes are available. Avoid
natural latex rubber because it can cause
allergic reactions in some people.
- shop around among vendors for price; things
to consider include
- set-up fees
- fees for multiple colors
- minimum quantities
- shipping fees.
- examine the quality of imprinting, especially
if you want to have logos or other designs
in addition to text messages; if you are
going to order a large quantity, see if the
company will send you a sample before processing
your full order.
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