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Online Stores
Online stores range from quick, easy, and
inexpensive to massive,complex, and expensive.
The type of Internet store you
have will
depend on your objectives, the
type of product
or services you are selling,
the complexity
of your inventory, and whether
you want to
establish a competitive advantage
through
your website's technology.
Your choices include
- Business card type page that like a phone
directory listing, provides
static information
about your company. These sites
are of little
use and often are not worth
the effort to
create them.
- Stores offered through "electronic malls"
such as eBay, web hosting companies, and
financial institutions. Those company usually
provide easy to use (but limited function)
tools that enable you to build your storefront
quickly. They often charge "rent"
for the website and a portion of the transaction
in exchange for their services. Many times,
the website address contains their name as
well (e.g., something.ebay.com), which may
be helpful or detract from the professional
appearance of your website.
- Customized websites.
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