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Search Engine Positioning
One of the best and lowest cost ways to advertise
your business is with a web site, since web
listings are rapidly replacing the traditional
yellow pages. The cost to publish your web
site is small and it can be accessed by potential
customers around the world. However, customers
need to be able to find your web site, and
this is a daunting task unless they know
the name of the site.
Search engines provide the best index to
your site, so what you need is for your site
to appear in the listings when someone searches
on a word or phrase that is relevant to your
business. Many companies are in the business
of recommending how to "optimize"
the layout and content of your web pages
to make them "search engine friendly"
and so to increase the likelihood of a high
ranking.
Here are some tips when seeking
s search
optimization company:
- search engine positioning is an art, not
a science, so make sure you understand exactly
what the company is offering and their satisfaction
policy. Find out if the company makes the
changes or just makes recommendations.
- study their references to see what kind of
success they have had in the past; it is
easy to appear near the top of extremely
narrow or arcane searches, and very hard
for common terms
- being listed in a search engine is only the
first step; it's essential that your listing
appear in the first few entries for the keyword
searches that your potential customers are
likely to perform. Being in Google but at
position number 20 or more is relatively
worthless
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